Guest post by research2guidance - 2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications. Since our first mHealth report was published last year, the growth in this market has greatly accelerated. The main drivers for this growth have been the increase in the smartphone user base on the demand side, and the doubling of the number of mHealth applications on the supply side. Mobile healthcare market has grown a lot in th...

When you combine the constantly changing landscape that is the mobile industry with the renowned innovation that the adult entertainment industry is famous for, how on earth do you identify the right business model for YOUR business? Let’s face it; if you’re anything like me, you are presented with a cavalcade of potential business opportunities on a weekly basis. But with mobile, most of the time you are travelling on an unmade road. So much of it hasn't existed before so you have no case-st...

Guest post by research2guidance - The development service market today is almost 3 times of the size of the application download market. The market for mobile application development services, including application creation, management, distribution and extension services, has reached $US 20.5 billion in 2011. App development services became a mass market that has surpassed the app content market by a factor of 3. $US 6.8 bn in app download vs. $US 20.5 bn in app development In 2011 pu...

Recently, we ran a piece analyzing the various Mobile Marketing Heisman Trophy candidates for 2011. This was a shout out to those 2011 mobile marketing initiatives that made the biggest splash from a consumer and mainstream headline media perspective. Today we’re taking a different approach: as we look back on 2011, here are the key 2011 trends that will have the biggest impact on the business side of mobile marketing in 2012: 1) Industry Consolidation 2011: In 2011, several mobile mark...

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Retailers are optimizing their mobile apps this holiday season because shoppers are armed with more than just a wallet and their lists. Until recently, smartphones didn’t do much but help shoppers find a store location or take a picture of an item to share with someone for their purchasing input. Apps that were able to check inventory or compare prices were few and far between. As the pressure on brick-and-mortar stores to compete with online retailers increase, physical retailers have ram...