It’s no secret that text messaging is a favorite pastime among teens. In fact, just about every middle or high school age student I’ve encountered recently has had their eyes glued to their mobile devices and thumbs on the keypad.

I came across a study the other day that had some pretty interesting statistics about just how much SMS plays a part in the lives of teens.

Among other findings, the survey showed found that 72% of teen cell phone users are texters.

Below is a visual that gives a quick idea of just how teens are using their mobile phones.

Teens in the above chart are sending daily texts – and about 1 in 10 send over 200 per day! If you take hours spent sleeping in to account, that’s a pretty impressive feat.

And if you checked out MediaPost recently, you may have read about the $216 Billion buying power of teens.

Companies targeting teens would be remiss to ignore these irrefutable facts, and should seriously consider a comprehensive mobile marketing strategy that reaches these incredibly valuable consumers on the device that is central to the way they approach the world: the mobile phone.

To find out more about how to use SMS to target these texting teens, shoot me an email:

msilk@waterfallmobile.com.