Eagle Eye Solutions Powers Virgin Active Mobile Voucher Redemption Scheme for New Customer Marketing Campaign

UK’s number one mobile voucher service provider enables leading leisure company to engage new customers.

Virgin Active, the leading fitness and leisure brand in the UK, has gone live this
month with an innovative national marketing and new customer loyalty campaign based around
mobile voucher redemption technology provided by Eagle Eye Solutions.

Virgin Active Group is using mobile coupons as part of their marketing strategy throughout September
aimed at driving new membership to its nationwide range of fitness clubs. Consumers can text in a
keyword to a short code e.g. VIRGIN to 60040 (publicised via an advertising campaign) to receive a
free days’ gym pass.

The mobile voucher scheme has been deployed across all Virgin Active’s 70 clubs in the UK.
Implementation took less than one week and required no additional IT investment to become
operational.

Tim Davis, Marketing Director for Virgin Active, said: “We are always looking for new and innovative
ways to drive new interest in the Virgin Active clubs. The combination of texting a short code to obtain
a mobile voucher represents a very significant and dynamic response mechanism for consumers
when they see our advertisements while out and about. We are very excited to be adding this new
dimension to our marketing mix.”

Throughout the September campaign, Virgin Active will track progress via real time data reporting
from the campaign which will reduce any risk of fraud and enable the fitness group to quickly evaluate
the ROI of their media and advertising spend.

Phil Burnett, IT Director for Virgin Active, said: “The ease and speed of deployment of this mobile
voucher technology surprised use and required no new investment for us to get all our clubs up and
running with the service. We’re looking forward to evaluating the results.”

Eagle Eye Solutions has become the number one mobile voucher service enabler for retail brands in
the UK and will soon be launching with new services for clients in the US. Mobile vouchers represent
an effective additional marketing channel for retailers and other consumer facing brands, while also
being an easy to understand and intuitive mechanism for consumers themselves who are comfortable
responding to calls to action via text message. All retailers should be considering integration to this
mobile voucher platform.

Steve Rothwell, CEO of Eagle Eye Solutions, said: “We are working with more and more major retail
and lifestyle brands, helping them to implement effective campaigns which harness the convenience
and personal nature of the mobile device as a direct response mechanism. Virgin Active is the latest
brand to understand and take advantage of the power of mobile and Eagle Eye Solutions is proud to
be working with such a great consumer brand.”