Chegg, an online textbook rental service that provides textbooks to more than 6,000 colleges and universities nationwide, needed a way to reach students on-the-go. The company turned to the power of text messaging and mobile web and made renting textbooks easier than ever before.

The company unveiled a new mobile SMS system for checking prices by looking up the book’s International Standard Book Number (ISBN).

By texting ISBN and the book’s number to 44144 students could receive the information on the book’s availability and cost to rent.  The students could then also join Chegg’s mobile subscriber list to receive coupons for discounts on future purchases.

Since launching the SMS campaign, Chegg has experienced remarkable growth. The service went from 269 users to more than 20,000 within a couple of months.

Overall, the campaign was a huge success and proved mobile is an excellent channel to stay connected with those sought after students on-the-go

You can download the full case study of the successful campaign and read more about it on CollegeNews.