To interact with its riders, the San Francisco Bay Area Rapid Transit District – or as Bay Area residents know it, BART – launched “Try BART Week” with the goal of increasing ridership.

As part of the promotion, Waterfall Mobile powered a mobile sweepstakes during the kick-off event and a word of the day sweepstakes each day of “Try BART Week.”  The sweeps gave riders several chances to win great prizes, including a year’s worth of free BART tickets, college football tickets, and other sponsored prizes.

BART experienced amazing results with the creative campaign and found a new way to reach its audience.

You can read the full case study here page.

You can follow Matt on Twitter @WaterfallMobile or read more from him at Mobile Demystified.