On The Next Web, entrepreneur pages, Boris Veldhuijzen van Zanten’s has asked and answered a question that must be on everyone’s mind. As he writes:

Is Facebook unstoppable? Of course not. Let’s imagine that in a month or so a new network arises… It really doesn’t matter who will start it. What matters is that it will be cooler than Facebook. You won’t find out about it until the three people around you who are cooler than you start inviting you. You will check it out, not understand the interface at first, but you will see that something cool is going on…

So you cautiously switch. After a week or two you find out that you are spending more and more time on the new thing. So you invite your friends. Heck, you connect to Facebook and G-mail and invite ALL your contacts. Within a month or two they all switch over too.

Returning to our tale, in a related rumour doing the rounds Facebook and Skype might partner to offer voice, video and messaging services to customers of the social network. This should not be a surprise to anyone and indeed it makes perfect business sense for both parties; Skype is not a social network, Facebook is not a Telco, together the sum may be greater than the parts. The battle for both will be, as Boris states, remaining relevant.

Notably, Skype this week also announced a co-operation agreement with Avaya, the call-centre company. Skype’s strategy is obvious!  It wants to be a service provider to both Businesses and Consumers and to partner with as many companies as possible to promote Enterprise services.

Morodo is pursuing exactly the same strategy. In providing Universities and web companies with an Application Programming Interface (API), that accesses the MO-Call softswitch and value-added services, Morodo leverages one of its own core strengths: it’s Network.  Where needed, we’re also offering client applications for desktop and mobile which are optimised for partner Social Network Services.

Social Networks are as fickle as fashion. We remember Friendster and Friends Reunited fondly, but where are they today? Who knows where Facebook will be in five years time? Bigger than Google?

Chances are that in the near future there will not be one dominating Social Network, there will be many. Each will cater for the specialised interests of its members. No matter what networks capture the intellectual, ethical, spiritual, and/or political consumer, Morodo can service all of them.