We hope that your preparations for the festive season are well underway. It seems as though one of our Christmas presents has arrived a little early. The analysts and pundits at Vision Mobile have entirely understood what a company like Morodo has to offer the Mobile Network Operators (MNO), this being opening the walled gardens to developers in order to innovate and revolutionize the way people interact and communicate.

A recent article by Avner Mor discusses how MNO are keeping Mobile Services within ‘walled garden’ and why MNO should adapt to the software and social era by opening up their walled gardens to developers.

‘Walled garden’ is used to describe a carrier or service providers control over applications, content and media on a platform. When carriers or service providers put up “walled gardens,” this restricts access to non-approved applications or content. Because of this, developers experience many restrictions and barriers when attempting to connect or integrate their application to a MNO.

As a result, the majority of developer innovation is slowed down and reduces the operator’s ability to be the centre of the innovation. With mobile operators facing market saturation, it might be time for MNO’s to re-evaluate the market and consider opening up their walled gardens to developers.

Avner Mor says “the missing piece is an infrastructure player that understands software innovation, developer programs and running telco-grade cloud infrastructure. A Facebook-like (software) player that can bring the Facebook out of the operator walled garden.”

Andrew Reid, CEO of Morodo says “MNO already hold an enormous amount of information about their users such as voice, messaging, location and preferences but this information is really underutilized. Through our MO-Call service, we already have every element of the Social Network tightly integrated with Telephony, Messaging and Presence. By opening up to developers, we will continue to re-define how people communicate.”

Morodo is already opening up APIs to developers giving them access to voice and messaging functions on the MO-Call network. By being the centre of innovation, Morodo will be a central player powering this great change in our society.