I'm new to Insider Mobile, so for those of you who don't already know me, I'd like to briefly introduce myself. My name is Tom Horsey, and I'm CEO and founder of the Froggie Group (http://www.froggiegroup.com). We are a group of companies that run interactive marketing campaigns primarily based around the mobile device. Froggie Mobile Marketing Solutions, the flagship company within the group was founded in 2001 to run marketing campaigns for logos and tones providers and has developed with the mobile marketing industry since; Publicidad Interactiva was setup in 2006 as one of the first ever boutique mobile advertising agencies; Creafi Online Media is one of the worlds fastest growing online ad networks, and has access to over 600 billion banner impressions a month; Viyoi is a specialist digital video consultancy whose MD (Oscar Fernandez) is the managing director of the MMA in Spain. If you would like any further information on us, please let me know, but I hope that gives you an idea of my perspective on the industry.

I'll follow on from this post with a discussion about direct mobile marketing techniques. We are all being seduced by smartphone applications, however in my own experience this is not actually the most effective technique. Do you know what is? Plain and boring old audio push, always combined with SMS, and sometimes with 3G video push. I'll explain more in my next post!