Compare & Contrast: Windows Phone 7 Marketplace and Google Android Market

February 17th, 2011 00:59

It is our pleasure to release our latest Distimo Publication.

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This publication covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Marketplace for Mobile (6.x), and Windows Phone 7 Marketplace during January 2011. The major findings are:

  • Two app stores are clearly ahead of the other app stores in terms of growth rates in January 2011: Windows Phone 7 Marketplace (30%) and Google Android Market (18%). However, the evolution of both stores is very different, and will be examined in more detail in this report.

  • The overlap of applications between countries is over 97% for all countries in both the Google Android Market and Windows Phone 7 Marketplace. However, if we look at the 100 most popular applications only, the overlap between countries is much lower in Microsoft’s store than in Android Market, indicating that it is much easier for consumers to find locally popular content in the
    Windows Phone 7 Marketplace than in the Google Android Market.

  • Google Android Market is the only store that has more free than paid applications, and the proportion of free applications increased again in January.

  • Windows Phone 7 Marketplace has already attracted some of the largest cross-store publishers, but it still has a long way to go to attract the same number of cross-store publishers as the Google Android Market or the Apple App Store.


You can now download the publication.

- Vincent