SMS communication has been a highly successful marketing vehicle over the last several years. Brands have been able to leverage SMS to promote everything from TV shows to donations for charities. These campaigns have been highly successful and have also been able to create CRM databases that allow brands to continually reach out to consumers. Similar to email marketing in its ability to reach consumers on a personal level, mobile marketing is actually much more valuable. According to comscore, 90% of SMS is read within three minutes and 99% are read overall. These are awesome statistics, but only show the tip of the iceberg. SMS is limited to only 140 characters relegating a marketer to a short message and a URL link.

However, any SMS list can be optimized to send out MMS giving brands the same benefits as SMS without being constrained by the 140 characters and lack of mobile web on non-smartphones. MMS allows brands to send up to 3,000 characters to any camera phone and images and video to over 90% of mobile phonese. As MMT reports mobile video is 19 times higher in increased awareness than other methods. Brands that have SMS databases along with video adverstising can easily use JAGTAG's MMS push to send their consumers engaging multimedia content.