Up until now, content on mobile devices has been driven by the wireless industry. The earliest content on mobile devices--ringtones and wallpaper--was a huge success. It's been all downhill since then, as a wide variety of people, largely from outside the professional content creation community, have attempted to find the magic formula for mobile content.

New media is usually the term that people use when they refer to content on the Internet. But that is certain to change, both because advertising rates on the Internet have proven to be so dismal and because of the rapid penetration of smartphones and other mobile devices. Always on, always on you is the mobile mantra.  So it's not much of a leap to say that producing new media will soon focus much more on producing content for mobile devices than for desktops and laptops.

The Hollywood Caucus for Writers, Producers and Directors has been around for a couple of decades, gathering its members to talk about a wide range of topics. Though the wireless world likes to view Hollywood as a group of technophobes, don't forget that Hollywood has seen plenty of change in its many decades. When people still used rotary phones, TV producers and directors were evolving the brand new medium. They've gone from analog to digital, 2D to 3D and now this group is looking very seriously at what works and what doesn't in new media, and how their skills can best be used.

This week, the Caucus gathered at the Beverly Hills Hotel to hear from some of the experts, which spanned the gamut from TV producer Herman Rush and NGTV (No Good TV) president Kourosh Taj to Heroes executive producer Tim Kring (who created a transmedia extravaganza, Conspiracy for Good, in London), AOL head of video programming Amber J. Lawson and McCann World Group technology catalyst Lori Schwartz. The panel was moderated by NATPE president/CEO Rick Feldman.

Can indie producers get in front of brands to get new media projects funded?  How do you measure "bang for the buck" with new media? How does traditional media leverage new media?

Read the answer to these questions and more at MobilizedTV.com.