We’ve all had, seen and heard exclamatory remarks about modern phones’ autocorrect feature. As with most things in mobile, what applies in the real world applies in the mobile marketing world.

Now this may seem elementary to most people, but you’d be surprised how overlooking autocorrect can derail a mobile marketing call to action.

The culprit is usually mashed up phrases that try to form the basis of a mobile marketing campaign, e.g. FREELEADS. Seems like a perfectly good call to action right? Text FREELEADS to 44144?

Unfortunately, no. When you type FREELEADS into an iPhone what do you get? FREELOADS. What about when typed into T-9? ESEEJOAES.

Bummer. Are there other examples? Of course. FEELFREE? That passed my Autocorrect content translator, but came out as EEEJESEE on the T-9 translator. FREEGAME? Popped up as FREEHAND on my iPhone and ESEEIAOE on the T-9.

The risk of using a keyword that gets autocorrected is that engagement for your mobile marketing campaign will decrease significantly, as consumers are fickle when it comes to their time. Though amount of course can vary depending on the incentive of the campaign, a significant percentage drop off will be spread across those who enter the wrong keyword and opt-in to a different campaign or those who enter the wrong keyword, get frustrated and don’t try again.

So keep that in mind as you create and participate in mobile marketing campaigns and please let us know if you find a keyword call to action that overlooks the autocorrect/T-9 hurdle.