Blog Post

US$ 1.3 billion: The market for mHealth applications in 2012
By Markus Pohl, Co-Founder, research2guidance.com

January 30th, 2012 06:42

Guest post by research2guidance - 2011 already showed significant growth for the mHealth app market. In 2012 the market size will nearly double. The application market for mobile healthcare will reach US$ 1.3 billion in 2012 – up from US$ 718 million in 2011. Despite this substantial growth, the mHealth market is still in an embryonic state – especially in co...

The market for mHealth application reached $US 718 million in 2011
By Markus Pohl, Co-Founder, research2guidance.com

January 13th, 2012 07:19

Guest post by research2guidance - 2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications. Since our first mHealth report was published last year, the growth in this market has greatly accelerated. The main drivers for this growth have been the increase in the smartphone user base on the demand ...

How to Plan Your Adult Mobile Strategy
By Julia Dimambro, Managing Director, Cherry Media

January 11th, 2012 01:03

When you combine the constantly changing landscape that is the mobile industry with the renowned innovation that the adult entertainment industry is famous for, how on earth do you identify the right business model for YOUR business? Let’s face it; if you’re anything like me, you are presented with a cavalcade of potential business opportunities on a weekly basis. ...

The market for mobile app development services reached $US 20.5 billion in 2011
By Markus Pohl, Co-Founder, research2guidance.com

January 10th, 2012 04:12

Guest post by research2guidance - The development service market today is almost 3 times of the size of the application download market. The market for mobile application development services, including application creation, management, distribution and extension services, has reached $US 20.5 billion in 2011. App development services became a mass market that has ...

Top 4 Mobile Marketing Industry Trends Affecting 2012
By Kane Russell, VP of Marketing, Waterfall Mobile

January 3rd, 2012 13:09

Recently, we ran a piece analyzing the various Mobile Marketing Heisman Trophy candidates for 2011. This was a shout out to those 2011 mobile marketing initiatives that made the biggest splash from a consumer and mainstream headline media perspective. Today we’re taking a different approach: as we look back on 2011, here are the key 2011 trends that will have the b...

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