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December 3rd, 2010 14:46
By far and away, the largest complaint content providers have about Premium SMS / carrier billing is the onerous revenue share terms with wireless carriers. In the U.S, carriers take 30 - 45% of gross revenue which is the average for most countries. In certain markets like India and Mexico, carriers take 70%+ of gross revenue. These expensive revenue share arrangemen...
November 25th, 2010 15:46
As of Android 2.2 (Froyo) and iOS 3.0, developers and marketers are able to completely bypass the SMS network to send real-time messages to devices at no cost. These so-called "push notifications" (or C2DM / Cloud 2 Device Messaging on Android) represent an entirely new class of mobile messaging and pose a significant threat to traditional SMS technology. Dependi...
June 18th, 2010 14:26
We're half way through the year, and it's clear the Premium SMS landscape is changing significantly. Here are some of the key trends we're seeing at Golive! Mobile this year: 1) Apps & Micropayments The exploding mobile app ecosystem is creating both opportunity and carnage in the mobile billing industry. The carriers have warmed to in-app micropayments using pr...
