Jon Beverley

Company: pockethurricane.com

jon@pockethurricane.com

An early innovator in mobile solutions, as co-founder of mCommerce pioneer Scan Mobile, Jon has 11 years of experience in mobile, from mBanking to his most recent roles in mobile advertising.

I remember, back in the day a decade ago, when people ("smart money investors", ehem) were busy telling me they didn't want to invest in our SMS business because of the imminent arrival of WAP. I recall saying then, as I still say today, that short messaging won't go away overnight. Indeed, of course, it continued to go from strength to strength. I used the analogy of...

I tackled the mobile advertising industry in my last post. Having heard that SMS marketing is in a resurgence in the UK and Europe, I'm tempted to revisit my old stomping ground - what we seem to call mobile marketing, as opposed to advertising. Direct-to-consumer SMS marketing has been around for nearly ten years in Europe now, so you'd think there would have been s...

The mobile advertising industry seems to have quietened slightly since the Google-AdMob acquisition was cleared, and the Apple-Quattro purchase settled down into the iAds announcement. Around that time, people (well, VCs) were hopeful that this was the beginning of a wave of acquisition in a fairly crowded marketplace. The trouble is, there aren't that many more poten...