Julia Dimambro

Company: Cherry Media

julia@cherrysauce.com

Julia Dimambro has spent 15 years in digital communications and 8 years specifically in mobile entertainment. Dimambro founded Cherry Media in 2003 to create and deliver innovative, consumer-focused mobile entertainment. It owns and operates the world famous, multi-award winning mobile erotic entertainment brand, Cherrysauce, http://www.cherrysauce.com. It is totally self-funded, 100% owned by Dimambro and has been profitable since launch. Previously, Dimambro set up some of the world’s first mobile content deals and SMS print campaigns as Wireless Commercial Director for Nasdaq listed, Private Media Group and launched the first ‘interactive’ division of London ad agency, J. Walter Thompson. Dimambro has been voted one of the Top 50 Most Influential Executives in Mobile and one of the Top 50 Women in Mobile and is a frequent writer and speaker on the challenges and opportunities of mobile erotica with regular published articles in leading mobile publications.

When you combine the constantly changing landscape that is the mobile industry with the renowned innovation that the adult entertainment industry is famous for, how on earth do you identify the right business model for YOUR business? Let’s face it; if you’re anything like me, you are presented with a cavalcade of potential business opportunities on a weekly basis. ...

One of things I love most about working in new media, is that the playing field is constantly changing and there is never an opportunity to get complacent, because you are always having to learn something new and adjust your business accordingly to ‘stay in the game’. Mobile entertainment tends to be at the epicentre of this concept with its mind-blowingly rapid an...

Around 2 years ago, I was struggling to get my head around apps. Were they on-device portals (which never really took off)?  Were they games (which did, but as adult mobile games don’t sell, not much opportunity for Cherry) or were they simply a more creative technical environment in which to promote and present service in a more compelling way? A revered industry ...

Impulse – the dictionary states it’s a “sudden, involuntary inclination prompting an action” and guys, it’s where our fantastic ARPU and amazing conversion rates can be found! Actually, whilst we may feel that the ‘impulse buy’ is completely of our own choosing, more often than not it’s meticulously planned by some suit with a degree and heavily influenced by subli...

It’s anyone’s guess right now, says Cherry Media's Julia Dimambro. Google have released their content rating policy for publishing games and applications on the Android Market this week, but it seems to be creating more problems than it is solving. Android Market’s Content Rating Guidelines states “Apps that include suggestive or sexual references should be rate...

Adult Entertainment has had a turbulent beginning on mobile. Not least because of the Mobile Network Operators who controlled the communication and distribution channels to the potential end-consumers. Something that wasn’t evident in the internet boom. But how has this specialist and politically charged sector matured over the last 8-10 years since its launch on...