Thi Linh Wernau

Company: mobile messaging solutions (mms)

twernau@mms.us

An integrated marketing executive with expertise in the mobile industry, Thi Linh has more than twelve years of industry experience. At mms, she is responsible for sales and account management, helping clients strategically integrate mobile solutions into multi-channel plans, in order to drive both business and brand value. Thi Linh has a proven track record of client management expertise combined with big brand, agency, and Fortune 500 experience. Most recently, Thi Linh was Senior Mobile Strategist at Nokia Interactive, where she led the brand strategy for the U.S. Previously, she has held leadership roles at agencies including Hill Holliday and Foote, Cone, & Belding as well as at technology companies such as m-Qube. She was named to the 2008 Boston Business Journal top “40 Under 40” list. Thi Linh is the recipient of the 2007 MITX award for Best Use of Mobile for “Text-a-Tip,” the first anonymous text tip line in the United States, created for the Boston Police Department and its Crime Stoppers program. Thi Linh holds a bachelor's degree in accountancy from the University of Notre Dame.

The MMA’s Women in Wireless (WiW) Philanthropy group is collecting your used cell phones on behalf of the Grameen Foundation. Your donation goes to help eradicate poverty and provide business opportunities for many in the world’s poorest nations. Essentially, you can turn a phone into a loan. The proceeds from the recycling efforts will provide microfinance loa...

This past weekend, I attended the Harvard Business School (HBS) VCPE, Venture Capital & Private Equity, conference to support my husband, Peter Wernau, Co-Founder Apricot Capital and CEO of Wernau Asset Management, who was speaking on an Angel Investors panel.  I was able to soak up a keynote and a few great panels.  My personal list of Top 5 takeaways includes: ...

I predict we'll see an uptick in the number of photo messaging campaigns from brands and agencies in 2011.  I am still a fan of SMS and short code use for activation and discovery of content due to its ease of use and accessibility across carriers and handsets, but I think MMS activated campaigns, through QR, 2D or other branded images/icons, will launch as marketers ...