Contributor Login
Subscribe:
Subscribe:
April 7th, 2011 13:54
Sprite recently combined texting, interactive voice response (IVR) and social media savvy to activate a well-executed cross-channel campaign starring LeBron James, in support of its Spark Parks initiative. Stemming from a successful SMS campaign for the NBA Slam Dunk Contest, the soda brand splashed a James-themed Spark Parks takeover across Sprite’s official homepage...
March 9th, 2011 17:11
Last year, Alpine Meadows ski resort in Lake Tahoe, California ran a sweepstakes that was a great example of how marketers can get amazing results by leveraging Twitter, Facebook and SMS all in one campaign. In the 2009 – 2010 snow season, the resort kicked off a viral sweepstakes campaign by sending a text message to existing mobile subscribers, Twitter follower...
February 17th, 2011 12:12
We say it all the time, “Keep it simple stupid.” Ok, we phrase it a little nicer, but you get the idea – sometimes the easiest solution is the best. We recently noticed a great fundraising campaign from the Jimmie Johnson Foundation that embodies this exact idea. The foundation that “is dedicated to assisting children, families and communities in need throughout th...
February 3rd, 2011 19:11
Email marketing outperforms social media—and SMS can do the same. Alex Salkever, former technology editor of BusinessWeek.com and former senior writer at AOL DailyFinance.com, shared on VentureBeat his expert perspective regarding “the ultimate cash-cow money machine” on the internet. It isn’t social media, he says. Nor behavioral or targeted ads. The ultimate killer...
